Note
Before you press submit on the store
Most of the rejections we see after the fact were visible in the listing draft and the first-run screens, sitting side by side.
Apple and Google publish long policy documents. Teams still get caught by a short list of mismatches: a permission that the listing does not explain, a login wall that hides the app’s purpose, a subscription price that appears only after a free trial screen, or an account-deletion path that exists in a web FAQ but not in the app.
We put the draft listing on one monitor and the install on the other. Then we walk first launch as if we had never heard of the product. If we cannot tell what the app does before we create an account, a reviewer may not be able to either.
This is slow, ordinary work. It is also cheaper than a rejected binary and a slipped campaign. If your date is fixed, send the listing draft with the builds. We would rather read both in the same week.